On Youtube, the user who has consulted your site, for example, may be submitted a video ad of their own during its viewing. In addition, sponsored ads based on visuals can just as well be broadcast on Twitter and Facebook by targeting people for whom ecology and sustainable development are important causes! Finally, Google Display can allow you to gain visibility by broadcasting visuals with powerful messages on sites related to its activity, or once again by retargeting.
The dissemination of such messages, based both on the sector of activity but also on the implications of the company will not only improve its e-reputation, but also fax list direct more users to its site, increasing and its notoriety and its chances of conversion. Editorial content: guarantor of a company's credibility A company gains notoriety thanks to the customers it manages, but its expertise also passes by the transmission of its knowledge to the visitors of its site: thanks to a blog, or other part "News" or "Actus" dedicated to the activity company, it is able to show its visitors what it is involved in.
While at the same time improving the referencing of its site thanks to the use of relevant keywords. michelin-dev-sustainable Source: Michelin website In the same spirit of pages dedicated to CSR notoriety, Ikea, for example, offers decoration ideas on its site, and sometimes includes green ideas : when we think of the Swedish brand, we associate it directly with an idea of sustainable development and environmental protection.