I still remember what it feels like to log into a PPC platform for the first time tasked with managing campaigns there. While I wouldn’t class myself as a PPC expert, I’ve learned how to efficiently manage PPC campaigns across multiple platforms quite fast. So here are my tips based on my PPC journey.
Do as you learn
The best tip I’ve got for you is to apply any learnings into practice right away. Don’t endlessly consume information on all sorts of PPC topics when you don’t need it. There will always be things that you know nothing about, and that’s okay.
Take some Google Ads courses
There’s no better way to get familiar with a PPC platform than having someone give you a demo tour—what to set up first, where everything is, how it works, what to pay attention to, and so on.
Luckily, there are countless great learning resources and courses on Google Ads. I’d recommend starting with the short Google Ads tour videos and the Google Ads learning hub.
Note that you might be contacted by Google’s sales rep or support offering to help you. While that’s great, and I’d encourage you to take advantage of that, keep in mind that their main goal is to get you to spend more money.
The great thing about PPC is the abundance of official documentation and guidance. Ads are Google and other tech giants’ main revenue generator, so they need to provide great support.
Not only do you have hints and tooltips through the Google Ads interface, but you’ll also find that the Google Ads knowledgebase and guides contain the vast majority of things you’ll be looking for.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Start small and on your own
If you don’t have a Google Ads account yet, Google will likely try to nudge you into creating the Smart campaigns—where you hand over most of the control and settings to Google’s algorithms—right away. Resist this urge, as it’s better to have everything in your hands when starting out with PPC, then you can slowly integrate the “smarter” features later when you really know what you’re doing.
Just ignore the Smart campaign nudge and use the “expert mode” where you set up everything yourself.
I’d recommend you create your first campaigns around keywords that are relatively cheap and relevant to your product offering. Decide on a daily budget that won’t make a big dent in your overall marketing budget and start with that.
Monitor and optimize your campaigns regularly. Once you start getting solid results, you can increase your budgets and include more keywords, including those with high CPC.