I'm a firm believer in paying a lot of attention to the details of Google's whereabouts. So when Google happened to use a new filter at the top of the SERP, my curiosity peaked. Industry Email List When I saw that the potential impact of this change on the SERP lined up with another major search engine push, I went from curious to cautious. Here's why I Industry Email List think Google is looking for high-level, top-of-the-funnel content. Does a new SERP filter eliminate broad content opportunities? Every once in a while, and maybe more frequently than that,
Google does something pretty nifty. Such was the case when on June 16, Barry Schwartz reported a SERP filter top that changed the query. In the Industry Email List first example we've all seen of this, Google was filtering a question about how much you need to save for retirement. Industry Email List Of course, it all depends on your age and when you plan to retire. So Google showed filters representing different retirement ages so you can get very specific information. (Which, of course, is great for users.)
Everything is fine, right? Not exactly. Here's the filter in Industry Email List action for the Top Selling Books query : At first glance, this is a really useful tool. And it is indeed the case. A user seeing this might say, "Well, you know what, the search engine is okay, so I'd like to see the top-selling thrillers!" In this case, the user will click on the Thriller filter option Industry Email List and be taken to a SERP devoted to the best selling thrillers on the market.