Many studies have suggested that a top SEO and PPC result for the same site can have a positive impact on click-through rate. I've seen data that suggests it may have an increase of up to 8-10%, but nothing lately. I don't place too much emphasis on these studies because click behavior varies based on so many things: ad textdescription used, searcher intent, call to action, even device type and screen resolution. Advertising Continue reading below The main thing for me is that you have to test it. I highly recommend having a paid presence for branded keywords as well as any non-branded (generic) keywords that you still want to be present for. Since organic results change so frequently and are so user-dependent, if you want to guarantee you'll be seen for a keyword, you have to pay for it. What is the difference between SERP description on login and private browsing? In general, there is no difference based on this alone.
However, because the description Google chooses to use is not static and varies based on device type, location, user behavior, etc., you may often see different results when you are logged in to private browsing. My question hair masking service is about Google's sanctions. I'm new and I'm trying to learn as much as I can about whiteblack hat SEO so I don't make any mistakes. I am running a new directory website. In exchange for free profile listings for therapists, I have only one requirement for them to put a backlink on their website from our homepage in order to gain authority in Google. It's also written on the join us page and now I'm suspicious of this exchange as I don't want Google to penalize the site. Is this considered bad SEO in the eyes of Google? Advertising Continue reading below Yes, this is against Google's guidelines. Please see their answer on Link Schemes.
Chances are you have already triggered a penalty (manual or filter) as a result of this behavior. You should inform your users that you are discontinuing this practice and that all outbound links are untracked. You should ask them to do the same on their websites. A good rule of thumb is to ask yourself if you would be comfortable telling a Google search quality representative what you do. If the answer is no or even you're not sure, you probably shouldn't do it. Thanks as always for your good questions! There were a lot of questions where I gave my opinion this time rather than facts, so please add your thoughts and suggestions in the comments. Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years in the search industry.